Presents the first Russian work to the `Cannes lions`-2012

Presents the first Russian work to the `Cannes lions`-2012Russian creative Agency from mid-may began to submit work that they sent to the festival "Cannes lions 2012.So, on may 28, portal AdMe said that BBDO has presented a series of prints sent to Cannes in the nomination the nomination Press and Outdoor Lions (advertising in the press and outdoor advertising).A series of prints made for the Fund for the protection of the environment, WWF and is called "One". On black-and-white campaign posters depicted endangered animals, "composed" of continents.BBDO Moscow has not yet provided the other works that will compete for prizes at the "Cannes lions".The Agency just starting to show the cases that they sent for the award. For example, Ogilvy & Mather Moscow will present in "Cannes" advertising campaign remedy against erectile dysfunction, representing a series of viral videos about a man with an unusual anatomical feature."The ribbon." also became known that the company of Leo Burnett Russia will present at the "Cannes lions" series of prints for processed cheese "happy milkman" "From cows with a gentle nature". In addition to the contest was sent manifested in the cold print for airline S7, are designed for a foreign audience.Also Leo Burnett Russia sends at Cannes lions work for WWF: mobile app "Save a tree". Using this application user can calculate how much wood raw material was used for the creation of a book. The app is made in collaboration with Google and aim to attract users to read books electronically, thus reducing paper consumption.In 2011, at Cannes lions" from Russia was sent to 295 applications. For the first time in 5 years, the Russian creatives received the award of the festival.Company Leo Burnett Russia received a bronze Cannes lion for the project for WWF Photoshooting. The campaign was carried out on the Internet using augmented reality technology. Her party had to buy and wear a t-shirt with the Amur tiger and sit in front of the webcam. After this special "shot" picture of the user on the computer screen. Also Leo Burnett Russia has received "gold" for the series of prints "transformers" for Lego. Source: Submitted the first Russian work for "Cannes lions"-2012.



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